T'KEYAH HAYES
PUBLICIST. JOURNALIST. RAP ENTHUSIAST.
VISUAL RESUME
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PROFILE
Results-driven and dedicated publicist with two years of experience in media relations, content creation, and event planning. Seeking to leverage my expertise in building and maintaining media relationships, crafting compelling narratives, and executing successful PR campaigns to contribute to the success of a dynamic organization.
EDUCATION
HOWARD
UNIVERSITY
c/o 2020
B.A. Media, Journalism, and Film
with a concentration in Broadcast Journalism
Minor in Political Science
AUDIBLE
TREATS
Publicist,
August 2021 - Present
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Secured top-tier national media opportunities for clients, including press coverage across digital and print
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Building and maintaining relationships with decision makers of the media, including journalists, bloggers, and influencers.
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Maintained regular communication with clients to disseminate updates on PR efforts, discuss strategy, and address any issues
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Identified and evaluated campaign strategy
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Coordinated and supervised photo shoots; organized listening sessions and press days; assisted in event management and production
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Developed and disseminated editorial coverage roundups, project recaps, and meeting agendas
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Key Placements: The New York Times, The Economist, Interview Magazine, XXL, Pitchfork, and more
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Notable Projects: TikTok, Afro Nation, Sexyy Red, Ice Spice, Rod Wave, Rolling Loud, Lil Durk/Only The Family
zergnet
NICKI
SWIFT
Freelance News Writer, September 2020 - August 2021
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Researched, pitched, and wrote 300-1500-word stories, surrounding timely and relevant celebrity news
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Wrote over 100+ articles ranging from music to political events
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Responsible for upholding publishing standards to produce quality content
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Covered high-profile events such as 2020 BET Awards, 2020 CMT Awards, etc.
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Created content for Nicki Swift's YouTube account of 2.7 million subscribers
revolt tv
Freelance Contributing Writer, August 2021 - Present
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Wrote and edited 700-1000-word recaps for REVOLT's original interview series,
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Shared content to REVOLT's social media platforms
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Exceeded deadlines for submitting completed articles or content.
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Notable Projects: Wrote recaps for “Caresha Please” and “Off Top”
Howard University
RADIO NETWORK
Programming Intern, February 2020-March 2020
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Assisted with show prep creation for the "Afternoons with Allison Seymour & Marc Clarke" show.
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Filmed and produced digital content for WHUR-FM's social media platforms.
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Edited audio snippets for on-air trivia contests.
WHBC
96.3 hd3
On-Air Personality,
September 2019 - March 2020
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Hosted "Battle of the Sexes" and “Spittin’ Facts” show at the radio station.
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Managed the programming boards during on-air shows.
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Drafted scripts prior to going on air in the digital department.
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Interviewed Brooklyn rapper Pop Smoke on his rise to fame and his upcoming projects.
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Produced content for social media, including show highlights, graphics, etc.
EMMIS
COMMUNICATIONS
Intern,
May 2019 - August 2019
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Logged air-checks from the HOT97, 107.5 WBLS and 1190 WLIB radio archives.
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Uploaded event details from vPromotions to Basecamp.
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Published content for the HOT97 website.
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Participated in music curation for HOT97's "New AF" and "In Heavy Rotation" playlists.
HOWARD
UNIVERSITY
NEWS
SERVICE
Contributing Writer,
December 2018 - April 2020
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Pitched and wrote an array of stories varying from campus affairs to political events under hard deadlines.
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Followed trending topics across social media platforms in order to produce relevant stories and create headlines.
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Covered the COVID-19 pandemic using in-depth research to produce human interest stories.
SKILLS
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PITCH WRITING
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COPY EDITING + WRITING
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GRAPHIC DESIGN
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MUCKRACK
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CONTENT MANAGEMENT
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EVENT PLANNING
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MARKET RESEARCH
- CRISIS MANAGEMENT
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CLIENT RELATIONS
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MEDIA RELATIONS
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SOCIAL MEDIA MANAGEMENT
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MICROSOFT OFFICE SUITE
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CAMPAIGN STRATEGY
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MULTITASKING